Differential association theory is a long way of saying "peer pressure". The basic idea is that one learns deviant behavior from the deviant peers they interact with, in this case it applies to excessive drinking with peers.
Deviance avowal is a process by which an individual self-identifies as deviant, thus initiating their own labeling process. The woman here is Dr.Deb, she was the community hippy, constantly hitch-hiking, and known for her kindness and rainbow dreaded hair.
Labeling theory claims that deviance is a consequence of external judgements( labels) that modify both self identity and the way other look at the individual. In my experience if you constantly receive negative stimuli, then you are eventually going to begin to believe that you what they say. Above is a photo of a girl who was constantly called fat, and has consequently developed an eating disorder because of it.
The person above has a visible, physical stigma. A stigma is a physical or social attribute that "devalues" a persons identity, and may exclude the individual from normal social interactions.
A crime is a violation of a norm that has been codified into law. For example, urinating in public is not only breaking a social norm, but has been deemed illegal.
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