Some people show off their wealth through excessive consumption of goods and services to a point of surplus. This is called conspicuous consumption, and is considered wasteful.
The high concentrations of enthusiasm one feels from taking part in social gatherings such as concerts (depicted above), large sports events, or a rallies is simply known as Emotional energy.
Interpretive communities: Consumers who share a common ground in social identity and cultural background that behave in predictable, and patterned ways based on their shared understanding of culture. For example in the ancient city of Pompeii the men of the community would visit a bath house every weekend, then cross the street to the local food vendors(above). This is an example of an Interpretive community because it is a predictable pattern of behavior.
Humans taste for nice things are shaped by their interest in music, theatre, fashion, and other cultural factors. The jewelry above was excavated from the famous colosseum in Rome, these pieces are examples of one the type of jewelry taste people had back then.
Consumerism is the drive behind the belief that we need what we do not have. The holiday season is upon us and the promises of sales and amazing bargains is kickstarting the largest shopping season of the year.
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